<p>Marshmallow Laser Feast and James Medcraft team up to create a visual spectacle of awesomeness.</p>
Don’t be surprised if you find yourself coming over all “whoa” like Neo in the Matrix while watching this clip of Marshmallow Laser Feast (Memo Akten, Robin McNicholas, and Barney Steel) and James Medcraft‘s video for the launch of McLaren’s spangly new car, the P12—a successor to their McLaren F1 vehicle. But forget about the car, that’s not why we’re here, we’re here to marvel at this neon-infused light spectacle that mixes the physical and virtual.
It takes light painting and tears it a newbie in what they describe as a “long exposure photography light painting animation driven by real-life wind tunnel data and motion control rigs.” It combines light painting with 3D animation and a screen traveling really, really fast to create streams of electrified light that tear through the air in colored shards to reveal the outline of the new car, making it look appropriately futuristic and awesome. Like, whoa.