Viral Style #51 continues to bring you all the craziest innovations in fashion.
TRICKED-OUT DIGITAL LOOKBOOK OF THE WEEK
Man, if this isn’t the coolest A/W14 lookbook around right now, I don’t know what is. Presented in an interactive digital format, the ‘Blue Screen of Death’ collection by Japanese brand Chloma, viewers click through a series of arrows to ‘load’ each glitchy look in a virtual showroom. Key garms include a layered blue wool coat, long digital print T-dresses and ultra-wide minimal trousers, all treated with a futuristic cyborg-style vibe.
SUPER-POWERED FASHION CAMPAIGN OF THE WEEK
Y-3 (the collab brand from adidas and Yohji Yamamoto) has just dropped a surreal new video campaign for their graphic A/W14 collection, inspired by Japanese manga. Shot by Cedric Buchet, superheroes/models Katya Riabinkina and Adam Butcher go head to head in super-slick fight scenes, which go perfectly with the clean-lined, future-tech sportswear styles. It’s great and all, but dang—when is this getting made into a film??
INSTAGRAM-STYLED KICKS OF THE WEEK
In other Adidas-related news, check this—soon you’ll be able to flaunt your fave smartphone images to the world on your kicks, following sportswear brand’s announcement of a new collaboration with Instagram. Come August, a mobile app called miadidas will let you print out fresh patterns for ZX Flux sneakers (similar to the idea behind Nike iD). From beach scenes to psychedelic patterns, it’s time to get creative with those snaps (just leave the ones of your brunch at home eh?).
SMART SAFETY ACCESSORY OF THE WEEK
As summer’s basically here, no doubt many of you are swapping the sweaty nightmare of public transport for a cool bike ride on your way to work. But – drag – it’s a shame that crash helmet is lowering your fash credentials. Luckily, a few years back Swedish designers Terese Alstin and Anna Haupt created a smart accessory to solve the safety/style problem and it's time to give it another shout out. Developed for cyclists, the Hövding collar comes complete with a folded airbag that inflates within a tenth of a second if the wearer gets into an accident. The device works using a sensor unit, which can detect movement and inflate the bag with helium accordingly—forming a dome over the head to cushion the impact. This way, your hairstyle AND your mum stay happy.
MAGNET-POWERED SHOES OF THE WEEK
And finally… in another example of people watching way too many superhero movies, British amateur inventor Colin Furze has put together a pair of crazy-strong magnetic shoes that actually allow the wearer to walk in the ceiling. The guy’s been getting pretty popular online for his DIY attempts to recreate the superpowers from the X-Men comics; this time around, his creation is a homage to Magneto. In this clip, Furze demonstrates how powerful the shoes are—he even chows down on some crisps whilst upside-down (what a bro).