Watch The Music Video For Phoenix's "Trying To Be Cool" Directed By CANADA [Exclusive Premiere]

In Phoenix's new music video, two cameras continuously swap shots every twenty-five seconds.

As if shooting a music video for a world-famous band isn't nerve-racking enough, director collective CANADA upped the ante for Phoenix's "Trying To Be Cool" released today by The Creators Project.  The video, filmed entirely live in full takes of the song, sees two film crews tackling the impressive task of continuously swapping shots every 25 seconds.

Behind the scenes of the shoot

The video becomes a kind of cinematic relay race as filming passes back and forth between the two crews. While one camera shoots, the other preps the next scene. When the timer hits zero, the baton is passed whether or not the crew is ready. And if they're not, the video cuts to black, creating a perpetual race against the clock. 

Tough times for the crew, fun times for the viewer. It gives the video an unpredictable quality—you never know where it's going next—as the camera swivels about recording the band before jumping to another angle.

CANADA are a group that like to keep things experimental—their music videos and commercials have a surreal and playful edge, referencing classic films and mixing live-action and animation. Like their video for Justice's "New Lands" which sees a retro-futuristic game of football being played, looked over by a robotic referee and his vintage-style computer vision.

Check out the video above and stay tuned for an exclusive behind the scenes video coming soon. To see Phoenix live, catch them on the following dates:


Friday, August 2: Montreal, QC @ Osheaga

Saturday, August 3: Toronto, ON @ Grove Music Festival

Sunday, August 4: Chicago, IL @ Lollapalooza

Tuesday, August 6: Omaha, NE @ Omaha Music Hall

Wednesday, August 7: Morrison, CO @ Red Rocks Amphitheatre

Friday, August 30: Portsmouth, VA @ Ntelos Pavilion

Sunday, September 1: Charlottesville, VA @ Ntelos Pavilion

Friday, September 27: Kansas City, MO @ KRBZ’s Buzz Beach Ball

Saturday, September 28: Chicago, IL @ UIC Pavilion

Sunday, September 29: Ypsilanti, MI @ EMU Convocation Center

Tuesday, October 1: Boston, MA @ Agganis Arena

Wednesday, October 2: Brooklyn, NY @ Barclays Center

Thursday, October 3: Columbus, OH @ LC Pavilion

And if you fancy having a go at remixing "Trying To Be Cool", you can, by downloading the stems for the track here.

Then once you've finished your remix, send it on over to us via Soundcloud using this DropBox widget. 

Send us your sounds @CreatorsProject