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Entertainment

This Skateboard Video Features an Army of Clones

Felix Loechel's 'Cliff' puts a surreal spin on the skate video.

Cliff from Felix Loechel - imadeafilm - on Vimeo.

This article was originally published on November 14, 2014 but we think it still rocks!

Documenting the globe's most accessible extreme sport, the skate video has always been an eye-grabbing and highly consumable medium perfectly tailored for an era of infinite digital distractions. The video above puts a new spin on things. Named after Cliff Kaufmann—the person skateboarder Marc Johnson credits with teaching him the kickflip—Cliff is a skate film filled with enough reality-bending elements to break free from the conventions usually reserved for its ilk. It takes on the looping dimensionality that has served the GIF so well.

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Created by Felix Loechel, the creative mind behind imadeafilm, Cliff marries Johnson's rumination on Kaufman as a reality-defier with the surrealist clone effects reminiscent of DVS commercials into two minutes and 21 seconds of iterating madness.

Armed with sky-high imagination (thanks, in part, to the drone work of Daniel Wagner), Loechel provides us with what doubles as an in-video rewind button that puts most highlight reels to shame. Plus, the film allows for the creation of some pretty rad GIFs. Cliff is a clever example of what can happen when we merge our ever-expanding tech sensibilities with our undying need to be wowed.

Watch Cliff above, and be repetitively exhilarated.

Click here for more from Felix Loechel.

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