Award-Winning Photographer Drains the Color from Fruits and Veggies

"We’re destroying our world, and sooner or later someone has to pay the bill," explains Giorgio Cravero with photo series, 'Colors.'

Decaying food spurs an instant emotional reaction when encountered by any sense: revulsion at the smell, upset stomachs at the sight, and the thought of touching or, dare we say it, tasting a moldy banana is unbearable. Photos by Hasselblad Masters Competition-winning photographer Giorgio Cravero capture the despair of entropy in all living things with Colors, a fun series of fruits and vegetables slowly being drained of their lives' essences.

"I was thinking about how man is interested in the appearance of the food more than in its taste or in its authenticity," Cravero tells The Creators Project. "You can’t switch on your TV or open a magazine without been overwhelmed by lots of news about food, restaurants, chefs, etc. I tried to bring the interest back to the bone, the Nature, that without our intrusion is fully capable to produce what we need. We’re destroying our world, and sooner or later someone has to pay the bill."

He captured the riveting series of photos with a combination of tempera paint and Photoshop. Each fruit was dipped in the pigment that most aligned with its own hue, then photographed endlessly to find the perfect drip. The body was manually desaturated in post by Cravero's collaborator Ivan Nikodimovich. The visual is both a protest against the glorification of food, and our industrial disregard for the natural world from which we rip it.

Enjoy the full Colors photo series below.

See more of Giorgio Cravero's work on his website.


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