<p>Reed + Rader’s slammin’ fashion <span class="caps">GIF</span> series Jock Jams.</p>
Models shooting hoops isn’t too far of a stretch (models are tall too, after all), so what better way to wrap up March Madness than some stylish b-ball GIFs from our friends Pamela Reeder and Matthew Rader (aka Reed + Rader) whose amazing pizza machine we blogged about a while back.
Reed + Rader painstakingly work with real models in the studio before doing all the animation in post production, which gives their GIFs this very realistic, but out-of-body experiential effect. This series, shot for V Magazine‘s sports issue, features chic sportswear from designers like Alexander Wang, Jeremy Scott for ADIDAS, Burberry Prorsum, and Stella McCartney. Simultaneously cue up the Jock Jams (yeah, ESPN’s cheesy compilations from the mid 90s), cause that’s the way we like it.
Full production and clothing credits over at V Magazine.