<p>The utilitarian designer’s crowdsourcing his upcoming fashion show with an interactive video game and simultaneous exhibition <span class="caps">IRL</span>.</p>
This season Telfar Clemens, the designer behind NY-based fashion label TELFAR, is crowdsourcing his F/W 2013 collection Quilted Comfort. The (currently) all-white cotton, denim, and flannel collection was on view at New York Gallery earlier this month, displayed on custom-made sculptures made by Clemens’ friends and frequent collaborators Lizzie Fitch and Nick Rodrigues.
Visitors could see the collection up close and personal, and could also play an interactive video game TELFAR Style, designed by Alan Schaffer, which allows you to style the collection by dragging the clothes onto a virtual model, and clicking the items to change their colors. The game is also hosted online over at DIS Magazine, so head over there now, because on January 31st Clemens will select and dye his favorite looks and show the results during his New York Fashion Week presentation in February.
The collection itself is foreseeably utilitarian, multifunctional, and even though the line is technically “menswear” his collections are always unisex enough to be worn by women too (see S/S 2013). There’s a plethora of drawstring, quilted, and layerable pieces, which lend themselves very nicely to thousands of different looks. Like previous seasons, there’s various interpretations of the cargo pant, which is an awesomely gross kind of fashion… kind of like how simultaneously awesome and embarrassing wearing tube socks with spiky-bottomed Adidas flip-flops is.
In addition to being a creative way to engage and involve potential customers with the new line, Schaffer’s game is incredibly well-designed. The platform allows you to hang the clothes on the racks alongside the models, and you can even click to delegate which item of clothing hangs where on the body… meaning, you can decide if the quilted vest should be tucked into or hang out over the matching bottoms.
The one tiny fault I see is that you can only change the color of the item while it’s on the model—it defaults back to white once you move it off the mannequin and onto the rack or back down to the ground. Regardless, props to Clemens for turning this collection into both a game and a performance piece.
Take a look at some of our favorite looks below, and don’t forget to submit yours by the 31st!