It’s hard to escape the upcoming presidential election as slogans, hashtags, and sound bites continue to remind us that America will have a new Commander-in-Chief come November. While some of the 2016 campaigns may appear alien, the way they’re designed remains marketable. “Candidates aren’t worrying too much about their graphic look,” says author Steven Heller, co-chair of SVA MFA Design. “On Christmas you expect to see green, red, and white, and in US politics, you expect to see red, white, and blue.”Our prayers are with the people of France tonight, but that is not enough.
A photo posted by Hillary Clinton (@hillaryclinton) on Nov 14, 2015 at 7:04pm PST
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“From the 20s to 60s, buttons, banners, and clappers were really in their prime and you didn’t see the candidates that much,” says Heller. “Design was important then because reaching the public was so important and there weren’t that many outlets in which you could do that through. There weren’t commercials on television or commercials on radio so the way your reached the public was through personal appearances and posters. A lot more was riding on design.”With millions of dollars being poured into campaigns, political marketing—where television ads this election will reap in an estimated total of $5.8 billion—is certainly important but standout design is few and far between. After campaigns launched last year, the internet became buzzing with critiques of each presidential hopeful’s visual identity, whether it was Jeb Bush’s exclamation point or Donald Trump’s mobile banner attempt.Glowing with pride in Columbia, South Carolina.
A photo posted by Hillary Clinton (@hillaryclinton) on Feb 10, 2016 at 8:56am PST
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Obama’s light blue logo meant something symbolically,” Heller tells The Creators Project. “It felt like the sky. Sky blue suggests a new beginning or a new tomorrow. It suggests that we can reach for the stars or look towards a brighter day.”Although none of this year’s candidates project the same sentiments as Obama’s style, one who’s still managing to successfully communicate values through a brand is Hillary Clinton. “From a design perspective, I think Hillary’s logo is inspired,” says Jo Barnard, co-founder of London-based design studio morrama. “The bold use of the H without reference to her name was brave but paid off. It’s left her with such an adaptable shape that even when made into a chicken it’s still recognizable. Her visual identity is slick and carries successfully across all her print and digital platforms. None of the other candidates come even close.”A photo posted by Bernie Sanders (@berniesanders) on May 26, 2015 at 1:41pm PDT
A photo posted by Hillary Clinton (@hillaryclinton) on Nov 26, 2015 at 8:38am PST
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“Hillary has poured time and money into a meticulously prepared campaign that has the risk of feeling sterile and rehearsed,” says Barnard. “Bernie on the other hand can win hearts with his words and appears closer to his voters because he doesn't stand behind a wall of brand guidelines. He also hasn't spent anywhere near as much money so I guess you will know whether expensive brand management wins the election when the results come through.”I want to #MakeAmericaGreatAgain
A photo posted by Donald J. Trump (@realdonaldtrump) on Jul 10, 2015 at 8:59am PDT
What do you think of the design this election cycle? Let us know @CreatorsProject or in the comments below.Related:Digital Drawings Make Jeb Bush a Sad Beagle and Ted Cruz an ElfA Cultural Exhibition Celebrates the Right to Vote in the U. S. of A.American Presidents, and the People Who Get Tattoos of Them | Monday Insta Illustrator#TBT With the cast of GoodFellas
A photo posted by Donald J. Trump (@realdonaldtrump) on Feb 26, 2015 at 1:30pm PST