These Designers Want to Put Virtual Reality in Your Pocket

Pinć VR is smartphone case that doubles as a virtual reality headset, hoping to create Oculus Rift-like virtual experiences that can fit in your pocket.

Beckett Mufson

Beckett Mufson

Images courtesy of Cordon Media

Images courtesy of Cordon Media

Today, Toronto-based design company Cordon Media launched an IndieGogo Campaign for Pinć VR, a combination smartphone case and software suite that creates a portable virtual reality interface, unlike the bulky headsets offered by Oculus Rift or the impracticality of Google Glass.

Pinć (pronounced "pinch"), is a smartphone case that unfolds to reveal virtual reality glasses with lenses and straps, converting your smartphone's display into an immersive virtual reality experience. Combined with the Pinć app and two wireless, clickable rings, users can pull their phones out of their pockets, slip on the goggles, then browse the web, watch YouTube videos, and perform a number of other inside a Minority Report-worthy 180-degree display.

"We want to make VR the next mobile medium," Cordon Media President Milan Baic told The Creators Project as we demoed the company's 3D-printed prototype. While the goggles were rough around the edges, the interface offered an experience wholly different from that of my normal smartphone. I typed, click-by-click, in 3D space as a virtual orca whale floated by in front of a Facebook feed. As it swam away, I could follow it with my head and watch it do barrel rolls against the backdrops of YouTube and Pinć's 3D online shopping center.

The Pinć IndieGogo offers a case for each donation of $99 dollars, set to ship in either February or June, 2015, depending on how quickly you order. We're excited to see what innovators like Nonny de la Peña and Robin Arnott might do once their projects can become just as pocketable as Flappy Bird.

Visit the Pinć IndieGogo page for more information, or to preorder your own pocket VR system


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