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Robert Seidel’s scrape Breathes Life Into Seoul

Shown on Seoul Square’s gigantic media façade, scrape is like an invigorating breath of fresh air amidst the mayhem of the metropolis.

Just finishing his showcase at the German Media Art Exhibition in Seoul, German motion designer Robert Seidel's video work scrape was vibrantly featured on Seoul Square's 79 × 99 sq meter LED media canvas façade earlier this month. Custom-produced for Seoul Square's larger than life LED façade and commissioned by Goethe-Institute Seoul and Gana Art Center, scrape reconfigures scraps, scenes, and chunks of the cityscape into a flowing cascade of undulating folds.

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The petal-like abstract formations of warm and cool colors seem to chase away the darkness of Seoul's night. The organic flow of the images are reminiscent of a flower endlessly blooming and decaying, evoking ruminations on the nature of existence and the cycle of life and death. In stark contrast to the familiar rhythm of rapid technology like the buzzing of vehicular commutes and smart phone gazing commuters, the graphics of scrape move with the easy rhythm of an organic entity's quiet breath. This life-like quality marks the incredible impact of scrape, as it ironically finds itself upon the inorganic platform of a building's media façade.

Seidel's scrape manages to intervene itself into Seoul's bustling city scene as concretely as it is discreet.