ihob
IHOP is Changing Its Name Again and for the Love of God Please Stop
After last year's annoying IHOb stunt led to a huge spike in burger sales, the restaurant is doing it again.
Sad News: IHOP’s Dumb 'IHOb' Stunt Actually Worked
They sold four times as many burgers thanks to the obnoxious ploy.
A Break Down of the Deeply Sad IHOP/IHOb Name Change Flame War
Wendy's and Netflix felt the need to weigh in on IHOP's burger-centric rebranding.
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Here Are Our Top 100 Guesses for What IHOP's New Name, IHOb, Means
What, pray tell, could that new "b" be?
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