Bud Light and VICE Digital Services

What is it like to live a day in the life of a superfan? How long does it take to paint jaguar spots on one’s face or Spray Paint a beard with your team’s logo? Here are five of our favorite game day rituals.

Ben Colen is a Los Angeles based photographer. He is also a diehard Patriots fan but did his best to keep quiet about it during this job. Created by Bud Light and VICE Digital Services.

Superfan costumes are over-the-top, elaborate and strangely beautiful. It’s impossible to pick a definitive top five, but here are some of the best. Created by Bud Light and VICE Digital Services.

East meets west in more ways than one. Born to a Taiwanese mother and American father, Stephanie Mei-Ling is a Los Angeles–raised, Brooklyn–based documentary photographer. Created by Bud Light and VICE Digital Services.

Fan cave might not be the right term to describe these memorabilia collections. They are more like museums. Here are some of the more epic collections. Created by Bud Light and VICE Digital Services.

Blending fashion photography with sensitive portraiture, Shaniqwa Jarvis's photographs have an autobiographical quality and her subjects seem like an extension of herself. Created by Bud Light and VICE Digital Services.

From what it was like to see their team win the Super Bowl to the insane happenings superfans have witnessed (or helped create) over the years, there is no shortage of stories. Here are five of the best ones.

Peter Sutherland is a NYC based artist. His first published photos were in VICE in 2003. He has gone on to shoot ad campaigns, publish books, and show photographic work in galleries internationally. Created by Bud Light and VICE Digital Services.

Superfans paint their faces, create costumes and yell at the top of their lungs. Many of them also collect memorabilia. Not shockingly, they all had incredible stories. Here are our favorite six. Created by Bud Light and VICE Digital Services.

In the world of Fandom, a good nickname means everything. It’s an alter ego. It’s what takes them from fan to superfan. There's always a story and it's usually a good one. Here are five of our favorites.

Luke Quave loves football, gorillas and dolphins. Constantly battling the Miami heat, he consumes large quantities of electrolytes before game day so he doesn’t melt. So far he has only had three heat strokes. Created by Bud Light & VICE Digital...

The exact origins of Jag Man are easy to pinpoint. His wife came up with the face, but the head piece came later on. When his famous Jag Cave burned down years ago, Charlie Setting promised to re-build. Created by Bud Light and VICE Digital Services.