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"People have been eating out more for years," says Peter Backman, Managing Director of Horizons. "It came a little bit unstuck during the recession, but if you go back 20 or 30 years, you can see it's just been increasing and growing its share of social spend. Since 2013, the trend has started up again." Backman says that with more money floating around, consumers are getting increasingly used to eating out, so are doing so more often. Temptation has also been fueled, as higher-profile places to eat out grow in number, with a heightened emphasis on new, innovative products and good-value meals.
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